Templates

Crazy 8’s template for brainstorming & design sprints

When you want to ideate quickly during a design sprint or brainstorming, the Crazy Eights technique is a great way to produce a wide range of diverse ideas from the whole team. The concept is […]
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Templates

How Might We? Template and guide

Some of the world’s biggest companies including Google and Facebook have introduced three simple words to spark innovation: How Might We. The How Might We technique employs a language trick to open up creative thinking. […]
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Templates

Affinity Diagram to prioritize & map your ideas

What is an Affinity Diagram? Brainstorming is a great way to come up with creative ideas as a team. But it isn’t the most structured way to work with this board full of ideas and […]
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Templates

The lessons learned template & guide

At the end of a project, it’s tempting to give yourself a pat on the back and jump straight into the next big thing. But it’s important to pause and take stock of what went […]
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Guides, Productivity, Templates

A virtual water cooler designed for remote teams | A Conceptboard guide

While the traditional water cooler has been replaced in many offices with a fancy coffee machine, the organic effect of striking up a quick conversation with a colleague in the kitchen about last night’s sports […]
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Templates

Cost benefit analysis template & guide

It’s important to weigh up the risks and rewards before making any business decision. Everything comes at the cost of something else, so it’s important to look at the big picture before taking any major […]
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Templates

Brand equity pyramid template & guide

Why are some brands, such as Apple, Nike, Coca Cola, able to generate incredible brand loyalty compared to their competitors? What makes one brand more valuable than another? It’s all about brand equity. That is, […]
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Templates

What are the 4ps of marketing and why they’re important

What are the 4Ps of marketing? The 4Ps of marketing is a simple way of thinking about marketing plans across four main areas: product, price, place, and promotion. This ‘marketing mix’ can help you formulate […]
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Templates

Create a Customer Empathy Map in 6 Easy Steps!

Creating a Customer Empathy Map builds empathy towards your targeted audience to identify your users’ needs and pain-points to help your design process.
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