When you want to ideate quickly during a design sprint or brainstorming, the Crazy Eights technique is a great way to produce a wide range of diverse ideas from the whole team. The concept is […]

Some of the world’s biggest companies including Google and Facebook have introduced three simple words to spark innovation: How Might We. The How Might We technique employs a language trick to open up creative thinking. […]

What is an Affinity Diagram? Brainstorming is a great way to come up with creative ideas as a team. But it isn’t the most structured way to work with this board full of ideas and […]

At the end of a project, it’s tempting to give yourself a pat on the back and jump straight into the next big thing. But it’s important to pause and take stock of what went […]

While the traditional water cooler has been replaced in many offices with a fancy coffee machine, the organic effect of striking up a quick conversation with a colleague in the kitchen about last night’s sports […]

It’s important to weigh up the risks and rewards before making any business decision. Everything comes at the cost of something else, so it’s important to look at the big picture before taking any major […]

Why are some brands, such as Apple, Nike, Coca Cola, able to generate incredible brand loyalty compared to their competitors? What makes one brand more valuable than another? It’s all about brand equity. That is, […]

What are the 4Ps of marketing? The 4Ps of marketing is a simple way of thinking about marketing plans across four main areas: product, price, place, and promotion. This ‘marketing mix’ can help you formulate […]

Creating a Customer Empathy Map builds empathy towards your targeted audience to identify your users’ needs and pain-points to help your design process.