It’s important to weigh up the risks and rewards before making any business decision. Everything comes at the cost of something else, so it’s important to look at the big picture before taking any major […]

Why are some brands, such as Apple, Nike, Coca Cola, able to generate incredible brand loyalty compared to their competitors? What makes one brand more valuable than another? It’s all about brand equity. That is, […]

What are the 4Ps of marketing? The 4Ps of marketing is a simple way of thinking about marketing plans across four main areas: product, price, place, and promotion. This ‘marketing mix’ can help you formulate […]

What is a lotus diagram? In today’s collaborative work environment, ideation is an essential phase in all projects. Most teams rely on brainstorming to generate lots of creative ideas quickly. But unstructured brainstorming sessions have […]

The Design thinking methodology is participatory in nature, and it works best when harnessing a multitude of ideas and viewpoints. So if endless Zoom calls are sucking the creativity out of your team, it might […]

In projects with a fixed timeframe, it’s vital to understand the relevance of individual tasks to work at maximum efficiently and meet deadlines. The MoSCoW prioritization or MoSCoW method is a popular visual roadmap used […]

What is an agile product roadmap? The product roadmap provides a high-level strategic overview of how the product is expected to grow over course of several releases. The primary objective of the product roadmap is […]

What is a product backlog? A product backlog is a scrum artifact that encapsulates the complete list of work that needs to happen as a part of an agile project. This includes features, feature updates, […]

What is sprint planning? Sprints help you reach key milestones and are fundamental to Agile workflow. Sprint planning is an important scrum ceremony used to determine what can be built by development teams during these […]