Identifying who your customers are is great for your business, but it’s only the first step. To ensure that all marketing campaigns and materials you create will resonate with your target audience, you need to also know your ideal customer’s environment, who they are influenced by, what their pain points are, and their goals and challenges.
“Any good product, service or design is only good if it matches what a customer desires in the product.” This overwhelming collection of information can be easily organized with Empathy Maps. Going further than just creating a persona for your ideal customer, will help:
- to get a complete analysis of your targeted audience in a broader scale
- to align your campaigns and strategies with your products and services and your ideal customer
- to get a better understanding of which channels to focus on for a rewarding result
- having a visual representation will help you and your team understand what really matters