Create your Customer Empathy Maps in Conceptboard!

Create a Customer Empathy Map in 6 Easy Steps!

Identifying who your customers are is great for your business, but it’s only the first step. To ensure that all marketing campaigns and materials you create will resonate with your target audience, you need to also know your ideal customer’s environment, who they are influenced by, what their pain points are, and their goals and challenges. 

Any good product, service or design is only good if it matches what a customer desires in the product. This overwhelming collection of information can be easily organized with Empathy Maps. Going further than just creating a persona for your ideal customer, will help:

  1. to get a complete analysis of your targeted audience in a broader scale
  2. to align your campaigns and strategies with your products and services and your ideal customer
  3. to get a better understanding of which channels to focus on for a rewarding result
  4. having a visual representation will help you and your team understand what really matters

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New! Embed Youtube, Vimeo, and Soundcloud files in Conceptboard

We’re always working on building the tools marketing and remote teams want and need to visually collaborate and get work done. We’ve made it easier to share and discuss rich dynamic content from YouTube, Vimeo, and SoundCloud directly into your boards!

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RESOLVED: Short service interruption for some users


15:24 19.08.2015 CEST: There was a short 7 minute service interruption that may have affected some of our Conceptboard public SaaS users.  All systems are back to normal operation, thank you everyone for your patience!

While all systems are back to normal, some users may still experience issues with some app pages not displaying properly.

We apologize for the incovenience this has caused. If you’re still having issues displaying any app pages, please clear your browser cache.

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Using visual language in Conceptboard

How To Solve The Biggest Problems With Visual Language

When you think about it, in today’s digital society, words aren’t as important as they used to be. We are now communicating more and more with visual language, comprehending everything more visually than ever before.

People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see. 

Throughout history, we have seen the evolution of visual language and its uses. Signs and symbols were more important for people that had trouble reading and writing. Now, we are surrounded by signs everywhere we go. Most of them don’t include any text to describe the specific sign, and our brains are still able to process the meaning of each sign. For example, when we are searching for bathroom or telephone signs, we know exactly the kind of sign to look for. Visual language is growing more than most of us even realize.

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Breaking the Ice: Part 2 & Template!

With all the great responses we have been receiving to our previous template posts, we wanted to keep the ball rolling. We have created a new template for fun icebreaker activities!

When working in a team setting, whether remote or not, it is always better to know your fellow teammates before starting a new project together. Getting involved in icebreakers activities will increase the team building process to create better relationships in the long run.

Find the template at the bottom of this post to try out these activities with your team!

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Secure Conceptboard enterprise and on-premises

Conceptboard On-Premises delivers collaboration to your enterprise’s private cloud!

Today, I am proud to announce that online visual collaboration platform for teams and enterprises is now available as a self-hosted solution that runs on your local network. Introducing Conceptboard On-Premises, a new secure solution for companies and enterprises in highly regulated industries.

We’re bringing the benefits of online visual collaboration behind the company firewall, and helping organisations reap the productivity benefits of web based collaboration tools.

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Customer Journey Mapping + Template

Mapping out a Customer Journey: Part 2 + Template

A couple of months ago, we created a blog post about Customer Journey mapping. We got such great feedback that we wanted to highlight a few more details regarding this process. We’ve also been asked to create templates, so you asked, we listened, a template can be found on the bottom of this post!

As a customer, you want to experience the best possible journey across all touchpoints, from the beginning to the very end, without any hiccups or problems. So for business owners, it’s important to thoughtfully map out the interactions your customers have with your business.

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New Conceptboard Visual Adoption Guides

Visual Guides for New Users: How to get started in the board in Conceptboard

As the number of Conceptboard new users grows, we want to make sure that every new user can pick up the basics of Conceptboard quickly and hit the ground running. After all, the faster you learn how use Conceptboard to fit your particular needs, the more efficiently you can collaborate with your team on visual content and projects!

We’re releasing the second part of a new series of visual adoption guides for users, for new and experienced users alike! These easy visual manuals include tips and screenshots to  help you and teammates understand and use Conceptboard’s features in the way that best fits within your team’s and project’s workflows.

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Generating ideas in idea boards

Building better products: Idea boards at work

Having a pool of ideas in front of you is great for rattling up your creative side. But when all ideas are scattered on shopping lists, the back of restaurant receipts, and bubble gum wrappers, they will not be as useful as they should be. Generating ideas is hard enough, especially in a group setting, but when an organizational system isn’t put in place, it can become time consuming and useless.

Including idea boards to your workflow is beneficial because they can fit to any use case and can be used in many different ways. No matter the purpose, they are meant for keeping all ideas in one centralized place so everyone can have access to all necessary information.

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6 simple steps for making a difficult team decision

In today’s fast-paced environment and rapidly changing technologies, remote teams are quickly becoming the norm and not the outlier.

 91% of organisations worldwide have already adopted some form of flexible working

Leaders need to understand how to adapt and make decisions in the right way, that matches the new flexible, landscape of work. By making use of the people you have, spending time to understand the situation, weighing a variety of options, and explaining the decision to important stakeholders, leaders can facilitate better decisions and set their teams up for success. No matter what decision needs to take place, follow these simple steps and have a look at the infographic below.

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