At the end of a project, it’s tempting to give yourself a pat on the back and jump straight into the next big thing. But it’s important to pause and take stock of what went […]

While the traditional water cooler has been replaced in many offices with a fancy coffee machine, the organic effect of striking up a quick conversation with a colleague in the kitchen about last night’s sports […]

It’s important to weigh up the risks and rewards before making any business decision. Everything comes at the cost of something else, so it’s important to look at the big picture before taking any major […]

Why are some brands, such as Apple, Nike, Coca Cola, able to generate incredible brand loyalty compared to their competitors? What makes one brand more valuable than another? It’s all about brand equity. That is, […]

What are the 4Ps of marketing? The 4Ps of marketing is a simple way of thinking about marketing plans across four main areas: product, price, place, and promotion. This ‘marketing mix’ can help you formulate […]

Creating a Customer Empathy Map builds empathy towards your targeted audience to identify your users’ needs and pain-points to help your design process.

What is a lotus diagram? In today’s collaborative work environment, ideation is an essential phase in all projects. Most teams rely on brainstorming to generate lots of creative ideas quickly. But unstructured brainstorming sessions have […]

The Design thinking methodology is participatory in nature, and it works best when harnessing a multitude of ideas and viewpoints. So if endless Zoom calls are sucking the creativity out of your team, it might […]

In projects with a fixed timeframe, it’s vital to understand the relevance of individual tasks to work at maximum efficiently and meet deadlines. The MoSCoW prioritization or MoSCoW method is a popular visual roadmap used […]