Templates Updated on: 23 September 2019

Try out Venn Diagrams for easy problem solving

Venn Diagram Template in Conceptboard


Venn diagrams have been around since 1880 thanks to John Venn, as a simple yet effective tool to visualise logical relationships between different groups of information. Venn Diagrams illustrate and organize how items are similar or different.

Initially used in mathematics, logic and statistics, Venn Diagrams have since been repurposed by the business world to help with business strategy. And of course to jazz up business presentations!

The basic Venn Diagram

At its most simple, you’ll have two overlapping circles, each circle represents a set of items. The middle part illustrates what set A and set B have in common.

Basic Venn Diagram with two overlapping circles

Complex Diagrams

Venn Diagrams often represent two sets of information, but by adding more circles and thus more data segments, you can create more complex diagrams. This can help you explain in a clear visual way the inter-relationship between many different related sets of information.

Venn Diagram with three overlapping circlesComplex four-set Venn Diagram using ellipses

Further down this article, you can read about our free Conceptboard template using three circles to help identify new business directions.

How Venn Diagrams can help you solve problems

Venn Diagrams are an extremely effective way for you to organise and visualise the relationship between data sets. You can use them during brainstorming sessions to generate new ideas or product ideas. On the other hand, they are also very popular in business reports and presentations to showcase results in a clear visual manner.

Here are three key ways Venn Diagrams can help you:

  • Compare two or more choices to determine what they have in common, what are their key differences, and which option is the better choice.
  • Organize information in an easily digestible fashion.
  • Help you focus on priorities by finding the key target area. In this simple example below, we have people who like to read on the left, and people who travel a lot for work or in their leisure time. So the overlapping section corresponds to people who like to read AND travel lot, and this specific combination makes them the ideal target group for e-readers.

Venn Diagram for identifying a target group

Venn Diagrams for business purposes

While the possibilities are endless when it comes to what you can do with a Venn Diagram, we have pulled together a few key use cases you might want to try.

Market analysis

You can narrow down your key target audience using a Venn Diagram. By placing the different points about your customers in separate circles, the section where they all overlap, will be the absolute ideal customer. You can target your marketing material too.


When looking to hire a new candidate, it may help too narrow down the key selection criteria into a Venn Diagram. By allocating key skills such as experience, professional skills, and attitude to separate circles in your diagram, then the overlapping section in the middle will be your ideal candidate.

The customer journey

It takes a lot of work to keep your customers happy, and to keep them a long term customer. So if you can identify the key things they are looking for, and plot it in a Venn Diagram, it’ll help you identify what you need to secure them as a long term customer.

Choosing a dream job

Forget the long career quizzes, a Venn Diagram is the tool that will help you identify your dream job. Label three circles with Jobs I Love; Jobs That Pay Well; and Jobs I Can Do, then start filling them out. If any jobs find themselves in all three sections, then that’s probably something you should look more into.

Get started with a free Conceptboard template

We’ve designed a Venn Diagram Template in our new template library ready for you to complete. This specific template can be used to help identify new business opportunities. You can access it for free right here. While you’re there, you can also check out our huge range of ready-to-go templates for all sorts of business needs like the Business Model Canvas or the Kanban Board.

Venn Diagram Template in Conceptboard

In the top circle you can use the Sticky Notes to brainstorm What you do well, eg: strong industry knowledge, sales skills, good customer service and qualified staff. Then in the next circle, What you can be paid to do, you could add hold presentations, host workshops, publish books, provide customer service advice. Then in the circle on the right hand side, you focus on What you actually want to do, for example, public speaking, helping people, keeping up to date on current trends, working with other businesses.

And the common threads that feature in each circle are presenting knowledge and holding talks to help others using your expertise. So this might be a new direction you want to pursue for your business.

Create your own Venn Diagram

Of course, you don’t have to stick to our template. You can also use Conceptboard to create your own Venn Diagrams on any topic you want to visualise.

Before you start working on completing your diagram, it is important to identify your goal. What are you trying to find out? Now, use your diagram to compare and contrast the sets. You may see things in new ways and be able to make observations, choices, arguments or decisions.

How to effortlessly create your own Venn Diagram :

  1. Create a new board.
  2. Use the Shape Tool to draw a Circle, hold SHIFT and drag to make it a perfectly round circle.
  3. Duplicate the circle to keep it the same size by clicking on the More tab (three vertical dots) and clicking on the Duplicate button. (Or use keyboard shortcuts.)
  4. Change the circles to Translucent in the colour options to get the overlapping look.
  5. Using the Object Alignment button to arrange the circles.
  6. Then use Sticky Notes to add text in each circle that can be easily moved around.
  7. When you have finished, you can either invite people to view or edit your board by sharing the link, or downloading it as a PDF or image to add to a presentation.

Good luck!

Pssst, we thought this Venn Diagram encore might make you smile:

Funny Venn Diagram


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