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Brainstorming has long been favored as the go-to strategy for businesses looking for new ideas for products, campaigns or solutions to problems. However, as the way we work and manage people changes, the effectiveness of the brainstorming process has increasingly come under scrutiny.

Brainstorming can be hit or miss. It may help you come up with a winning marketing campaign and sales growth, or it may do nothing more than elicit groans from your team. If you need some help moving from the latter to the former, we're here to help.

Mintzberg's 5Ps of strategy planning is a framework invented by management expert Henry Mintzberg to help businesses create a well-rounded product strategy. The 5 P's each stand for a different strategic approach.

Service design is important because it helps a business plan and utilize its resources in the best possible way. When designed correctly, good service design can directly improve the employee’s experience, and indirectly, the customer’s experience. …

A stakeholder analysis (Mendelow Matrix) helps you visualise all your stakeholders and determine their expectations. You should consider both internal and external stakeholders.

The PMI framework is a great tool for critical thinking, focusing your attention, brainstorming and reflecting on past projects. After you've completed the chart, you will be in a better position to make a decision or implement changes based on your learnings.