All posts in category “Templates”

The Blue Ocean Strategy Canvas is derived from the Red and Blue Ocean Strategy. If you studied economics, you have probably heard of it before. If not, here is a short summary.

The Business Model Canvas is a strategic tool used to quickly and easily define a new business idea or concept. It was created in 2008 by Alexander Osterwalder to help clearly understand how a business creates, delivers and captures value. The one-page document explains fundamentals such as who are…

The Kapferer’s brand identity prism is a helpful framework that outlines the various elements that go into building a brand identity. In this article, we unpack all the aspects of the model with the help of a brand identity prism template you can use and edit for free today!…

One of the skills that turns good leaders into great leaders is their ability to inspire and motivate others. And the reason they are able to inspire others is because they know their WHY.

Put simply, product positioning refers to the qualities that separate the item you’re selling from comparable items marketed by your competitors. At its most effective, product positioning considers the needs of your target audience and how your product can directly address those needs. …

The brand equity pyramid (aka CBBE model) is a simple design that focuses on building brand loyalty from the ground up. It’s popularity within enterprise brands stems from its simplicity and broad applicability. Regardless of whether you’re a local boutique brand or global multinational corporation,…