All posts in category “Templates”

The Kapferer’s brand identity prism is a helpful framework that outlines the various elements that go into building a brand identity. In this article, we unpack all the aspects of the model with the help of a brand identity prism template you can use and edit for free today!…

One of the skills that turns good leaders into great leaders is their ability to inspire and motivate others. And the reason they are able to inspire others is because they know their WHY.

Put simply, product positioning refers to the qualities that separate the item you’re selling from comparable items marketed by your competitors. At its most effective, product positioning considers the needs of your target audience and how your product can directly address those needs. …

The brand equity pyramid (aka CBBE model) is a simple design that focuses on building brand loyalty from the ground up. It’s popularity within enterprise brands stems from its simplicity and broad applicability. Regardless of whether you’re a local boutique brand or global multinational corporation,…

Before we go too far, let’s first look at what exactly is brand equity. Brand equity is essentially the value of a brand based on its ability to be recognised. For example, Apple’s brand equity is very high, as almost everyone would be able to recognise their brand from their…

We’ve created a simple, collaborative lotus diagram maker you can use with your team to ensure everyone participates in the idea generation. To achieve maximum effectiveness as well as diverse and creative ideas, it’s important that the problem is dissected from different angles, so be sure to inclu…