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The Blue Ocean Strategy Canvas is derived from the Red and Blue Ocean Strategy. If you studied economics, you have probably heard of it before. If not, here is a short summary.

The Business Model Canvas is a strategic tool used to quickly and easily define a new business idea or concept. It was created in 2008 by Alexander Osterwalder to help clearly understand how a business creates, delivers and captures value. The one-page document explains fundamentals such as who are…

The Kapferer’s brand identity prism is a helpful framework that outlines the various elements that go into building a brand identity. In this article, we unpack all the aspects of the model with the help of a brand identity prism template you can use and edit for free today!…

One of the skills that turns good leaders into great leaders is their ability to inspire and motivate others. And the reason they are able to inspire others is because they know their WHY.

‘Conceptboard fulfils all the requirements that are important to us,’ says Kinzel. ‘The GDPR and ISO certification, the accessibility of the tool and the proximity to the provider here in Stuttgart were also decisive factors for us.’…

In hybrid projects, it’s often difficult to stay on top of things, especially when multiple stakeholders, departments, or even external partners are involved. To facilitate collaboration, Conceptboard has created an intuitive and secure collaboration tool: the online whiteboard, which includes numer…