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The brand equity pyramid (aka CBBE model) is a simple design that focuses on building brand loyalty from the ground up. It’s popularity within enterprise brands stems from its simplicity and broad applicability. Regardless of whether you’re a local boutique brand or global multinational corporation,…

Before we go too far, let’s first look at what exactly is brand equity. Brand equity is essentially the value of a brand based on its ability to be recognised. For example, Apple’s brand equity is very high, as almost everyone would be able to recognise their brand from their…

Working from home has many advantages for people with disabilities and chronic illnesses. There are particularly good opportunities for the public sector to create individual and barrier-free working conditions for these people. This blog post shows why this will become increasingly important in the…

We all face barriers, everywhere, every day. While some people can quickly take the stairs instead of the lift, others never reach their destination. A person who cannot hear is not disabled because he or she lacks a sense of meaning. What hinders them is a lack of visual signals…

We’ve created a simple, collaborative lotus diagram maker you can use with your team to ensure everyone participates in the idea generation. To achieve maximum effectiveness as well as diverse and creative ideas, it’s important that the problem is dissected from different angles, so be sure to inclu…