All posts in category “Templates”

Put simply, product positioning refers to the qualities that separate the item you’re selling from comparable items marketed by your competitors. At its most effective, product positioning considers the needs of your target audience and how your product can directly address those needs. …

The brand equity pyramid (aka CBBE model) is a simple design that focuses on building brand loyalty from the ground up. It’s popularity within enterprise brands stems from its simplicity and broad applicability. Regardless of whether you’re a local boutique brand or global multinational corporation,…

Before we go too far, let’s first look at what exactly is brand equity. Brand equity is essentially the value of a brand based on its ability to be recognised. For example, Apple’s brand equity is very high, as almost everyone would be able to recognise their brand from their…

We’ve created a simple, collaborative lotus diagram maker you can use with your team to ensure everyone participates in the idea generation. To achieve maximum effectiveness as well as diverse and creative ideas, it’s important that the problem is dissected from different angles, so be sure to inclu…

A central element of the OZG 2.0 is the Federal Information Management (FIM). FIM serves to develop and provide comprehensible citizen information, uniform data fields for forms and standardised processes for administrative services.

To make improvements, you first need to understand what your baseline is. When it comes to intangible concepts such as perceived value, this is especially hard but equally important. This is where the brand positioning map can help. It can give you a clear understanding of where you sit in…