All posts

‘Conceptboard fulfils all the requirements that are important to us,’ says Kinzel. ‘The GDPR and ISO certification, the accessibility of the tool and the proximity to the provider here in Stuttgart were also decisive factors for us.’…

In hybrid projects, it’s often difficult to stay on top of things, especially when multiple stakeholders, departments, or even external partners are involved. To facilitate collaboration, Conceptboard has created an intuitive and secure collaboration tool: the online whiteboard, which includes numer…

Instead of one-sided, manual documentation, the Vaillant Group embraced creativity, joy, and teamwork to build, store, and simultaneously develop knowledge, sharing it with other teams—all within a single tool.

Put simply, product positioning refers to the qualities that separate the item you’re selling from comparable items marketed by your competitors. At its most effective, product positioning considers the needs of your target audience and how your product can directly address those needs. …

Smart Government is the buzzword used to describe intelligent, networked government and public administration. But what are the challenges facing public sector players? One thing is clear: The tasks are enormous, and successful implementation is still lagging behind in many places.

The brand equity pyramid (aka CBBE model) is a simple design that focuses on building brand loyalty from the ground up. It’s popularity within enterprise brands stems from its simplicity and broad applicability. Regardless of whether you’re a local boutique brand or global multinational corporation,…