All posts by vmerkel

The Kapferer’s brand identity prism is a helpful framework that outlines the various elements that go into building a brand identity. In this article, we unpack all the aspects of the model with the help of a brand identity prism template you can use and edit for free today!…

One of the skills that turns good leaders into great leaders is their ability to inspire and motivate others. And the reason they are able to inspire others is because they know their WHY.

‘Conceptboard fulfils all the requirements that are important to us,’ says Kinzel. ‘The GDPR and ISO certification, the accessibility of the tool and the proximity to the provider here in Stuttgart were also decisive factors for us.’…

In hybrid projects, it’s often difficult to stay on top of things, especially when multiple stakeholders, departments, or even external partners are involved. To facilitate collaboration, Conceptboard has created an intuitive and secure collaboration tool: the online whiteboard, which includes numer…

Instead of one-sided, manual documentation, the Vaillant Group embraced creativity, joy, and teamwork to build, store, and simultaneously develop knowledge, sharing it with other teams—all within a single tool.

Put simply, product positioning refers to the qualities that separate the item you’re selling from comparable items marketed by your competitors. At its most effective, product positioning considers the needs of your target audience and how your product can directly address those needs. …