Collaboration, Productivity Updated on: 21 August 2020

Create your own mood board with our free template, guide & examples

Mood board


What is a mood board and why do I need one?

Mood boards are visually beautiful collections of images, textures, colours and text that combine to present an idea or evoke a certain feeling, hence the name mood board. Often words simply can’t do justice to an idea, so designers turn to imagery to paint a better picture of what they are visualising.
It’s also handy to use a mood board when you have multiple team members working on a visual project to make sure everyone’s on the same page visually before you get too far down the line.
In this article, we’ll show you how a moodboard can be a helpful tool in your project workflow, using a free Conceptboard template.

Interested? Get started on your very own mood board now with the below free template.

Mood Board Template

How to create a mood board using the template:

  1. Hunt down anything you can find on the internet, within your own photos, on Pinterest or in magazines that stands out to you and save the image. Just because something is from a different area than your work doesn’t mean you can’t use it to help establish the style of your project.
  2. It’s time to start adding to your template. Drag and drop or click the Insert Content button to upload content such as images, videos or take screenshots. The template is divided into labelled sections to help you get a clearer idea of what to add to your mood board:

Design inspiration: Add a graphic of something that will flow into your product design such as a fabric, font, or similar product

Feature image: Your hero images go in these two boxes. They could be flat lays, styled shots or images that you feel encapsulate your style perfectly. Add JPEGs, PNGs, AI, PDFs and more!

Texture: Textures evoke strong emotions so it’s important to add a texture such as leather, marble, water or leaves.

Lifestyle image: In this section you can add an image that represents an aspirational lifestyle of your desired customers

Color: Create a color pallette by adding shapes, then selecting your favorite colors

  1. Rearrange, refine and re-do until you are completely happy with the visual look of the mood board you’ve created. Use the slice and crop controls to clean up images, or the alignment tools to get everything in line.
  2. Once you’ve finished your mood board, you can either invite others to view it by sending them a link, or downloading it as a PDF. Collaborators can share their thoughts via the comments section or by adding sticky notes on the board.

Mood board Examples

Mood boards are used by creatives in many industries, such as branding, film and music, marketing and social media, event planning and fashion.

There are four common times when mood boards come in handy: For inspiration at the start of a project; affirming the concept of the brand identity; when pitching ideas to a client; and communicating your identity and vision to external contractors.

Check out two example mood boards from within the fashion and interior design industries.

Fashion industry

Creativity and style runs through everything fashionistas do, which is why a mood board can help to align thoughts and collect ideas when creating new collections or lines.

Interior design industry

It’s important for interior designers to be able to translate their lofty visions into concrete design ideas to show customers, which is where a mood board comes in handy.

Why a collaborative whiteboard is the best mood board tool

The process of creating your mood board doesn’t have to be complicated, and should be a fun exercise! While you can always grab some magazines and cut and paste images onto a physical board, you’ll be saving yourself a bunch of time and have access to infinitely more inspiration by using an online mood boarding tool.

  • Perfect for remote teams: Involve everyone in the design process, regardless of location
  • Give and receive feedback in real time: This ensures there are no misunderstandings, or never ending attachments of different versions
  • Easily important all sorts of rich content into your board: videos, files, fonts and photos. You’re only limited by your imagination
  • Easy to share boards: Share a link to your board with team members, clients and stakeholders in one easy click
  • Infinite canvas: You can add as much content as you need to capture the mood of your style. Our template is a guide, but you can always extend it to suit your needs.

The power of visual collaboration

Collaborate visually and in real time with teams across locations and time

In addition to the above template, Conceptboard’s extensive template library boasts of a number of useful templates such as the Creative Brief Template and Customer Persona Template that enables you to give shape to your ideas and collaborate visually across teams and departments. Discover the power of visual collaboration today!


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